Let’s be honest here – most marketing campaigns don’t get you results overnight. They’re long-term investments in the success of your business. Right now, however? It’s July. It’s warm and sunny (although today’s foggy morning is a notable exception). You have better things to do than plan a six-month sales campaign for the holidays, not that that isn’t an admirable …
Building Killer Graphics For Your Event
Want to build enthusiasm for your play or festival? The marketplace is saturated with bad posters. If you want to get your message out there, you need a poster and graphics that are a cut above the rest. Follow these simple guidelines to distinguish yourself from the pack. Step 1: Determine Your Marketing Strategy. This is a vital first step that …
How to Make Facebook Work For Your Business
I have a confession to make: I am a terrible sculptor. I can draw portraits, design posters, even do some decently nice woodworking, but give me a ball of clay and tell me to make a puppy and I will create a sagging lumpy monstrosity worthy of a late 80s horror film. It doesn’t mean I’m a bad person or …
Your Accidental Brand Identity
Marketing is Life. Yeah, I’m a marketing guru so you’d expect me to think it’s pretty important. But marketing isn’t some neat feature that you’ll need some day so your business can “go big.” It’s an overarching storyline that invades every single part of human interactions. Who did you have a crush on in high school? What did you like …
Logo Design: Should You Rebrand or Just Refresh?
So you’ve been staring at the same logo for fifteen years and you’re getting a little tired of it. It looks stupid on your trucks, you hate that color of yellow, and the font looks very late 90s. You’ve decided that you want to do something about it, but how far should you go? Is it time to rebrand entirely …
Which Social Media Networks Should I Be On?
I hear this question a lot. You may be surprised to hear that the answer is not “all of them,” or even “most of them.” It’s a simple question, but the answer is not as simple as you might think. When you’re trying to establish your brand’s social media presence, it’s important to take a look at three key factors …
The 2nd Annual Haunted Mill Tour Is Coming
Once again, David Hamilton Design is proud to be a sponsor of the Blue Ox Haunted Mill Tour. Last year’s event was fabulous, with crowds of around 2,500 people over the course of the four day event. This year we’re adding three more days, extended hours, and online sales. As usual the fantastic photographs are courtesy of Evan Wish Photography …
David Hamilton Design Gears Up For Political Season
It’s November in Humboldt County. The leaves are turning color, car defrosters are suddenly a very popular feature, and political figures are raising money for next year’s election. For a graphic designer that means political logos, yard signs, business cards and websites. I recently finished up this logo and website for District Attorney candidate, Arnie Klein, a former deputy district …
How To Be A Dream Client (And Get A Better Finished Product)
My girlfriend loves the website clientsfromhell.net . At least three nights a week as I’m curled up in bed ready to go to sleep, I see the glow of her smartphone screen and hear her starting to giggle about some poor unfortunate designer whose client thinks you clean your computer cache using Windex. I can’t laugh very hard because I’ve had …
Why You Should Spring for a Good Photographer: Part II
Branding is about imagery, and the job of the best websites is to deliver that imagery to the consumer in the most user-friendly and smooth manner that they can. It’s very rare that someone talks about their favorite restaurant and says “I just love how the flash buttons on the home page load.” What sticks in the customer’s mind are …
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