Marketing is Life. Yeah, I’m a marketing guru so you’d expect me to think it’s pretty important. But marketing isn’t some neat feature that you’ll need some day so your business can “go big.” It’s an overarching storyline that invades every single part of human interactions. Who did you have a crush on in high school? What did you like …
Logo Design: Should You Rebrand or Just Refresh?
So you’ve been staring at the same logo for fifteen years and you’re getting a little tired of it. It looks stupid on your trucks, you hate that color of yellow, and the font looks very late 90s. You’ve decided that you want to do something about it, but how far should you go? Is it time to rebrand entirely …