Let’s be honest here – most marketing campaigns don’t get you results overnight. They’re long-term investments in the success of your business.
Right now, however? It’s July. It’s warm and sunny (although today’s foggy morning is a notable exception). You have better things to do than plan a six-month sales campaign for the holidays, not that that isn’t an admirable task.
Sometimes, especially in the beautiful days of summer, you just need some instant gratification. Here are 3 things you can do, right now, to improve your website and digital marketing results so you can get out of your chair and back outside.
- Make it easy. Take a look at your website from the perspective of a brand new visitor. If someone visits your site, with money to spend, how difficult is it for them to give that money to you? Is your contact information easy to find? If you have an online store, is it simple to navigate? Does the shopping cart work? If you have a contact form, how long will it take for the customer to get a reply? You have a hard enough time convincing the people that aren’t sure they want to spend. For the ones that are sure? Make it easy for them to hand over the cash.
- Look at the numbers. How many visitors did you have to your site last month? How many of them made it to your sales page, or your contact page? How many of them spent ten seconds on your home page and then just left? If you can’t answer these questions, you’re losing out on valuable knowledge. Google Analytics is a free service that can provide you with incredible insights into the behavior and needs of your visitors. Not sure how to get it set up? We can help.
- Ditch the junk. Take another look at your site, this time keeping an eye out for anything that isn’t necessary or is out of date. That YouTube clip of your best commercial…from three years ago? Replace it with something current. Don’t overlook the basics, either – make sure that all your contact information is up to date. Do you have a brick-and-mortar location? Double check that your hours are prominently featured and that they’re correct (you’d be surprised how often we come across sites with incorrect hours). Your website is often the first impression a new customer will get of your business, so make sure it’s a good one.