Casino Marketing Image Versus Reality

The Danger Of Mistaking Your Audience For Your Product

David Hamilton Branding, Marketing How-To

A few years back, we had a meeting with the marketing director of a local casino about possibly rebuilding their website. Things were going well, until we asked them a question about their brand. “Our audience is elderly,” he said. “The last marketing director was trying to cater toward a younger crowd, all the people in the ads were around …

Why You Should Spring for a Good Photographer: Part II

David Hamilton Marketing How-To

Branding is about imagery, and the job of the best websites is to deliver that imagery to the consumer in the most user-friendly and smooth manner that they can.  It’s very rare that someone talks about their favorite restaurant and says “I just love how the flash buttons on the home page load.”  What sticks in the customer’s mind are …

Why You Should Spring for a Good Photographer: Part I

David Hamilton Marketing How-To

The Blue Ox Haunted Mill Tour this October was a complete success, bringing in over $10,000 for charity and turning away more than one thousand customers.  Hundreds of posters were hung up around the county, there was advertising on television and radio and the event’s Facebook page gained 500 followers in the course of two weeks, yet as I stood …