Below you'll find a list of all posts that have been categorized as “Marketing How-To”
A few years back, we had a meeting with the marketing director of a local casino about possibly rebuilding their website. Things were going well, until we asked them a question about their brand. “Our audience is elderly,” he said. “The last marketing director was trying to cater toward a younger crowd, all the people in the ads were around …
Want to build enthusiasm for your play or festival? The marketplace is saturated with bad posters. If you want to get your message out there, you need a poster and graphics that are a cut above the rest. Follow these simple guidelines to distinguish yourself from the pack. Step 1: Determine Your Marketing Strategy. This is a vital first step that …
Branding is about imagery, and the job of the best websites is to deliver that imagery to the consumer in the most user-friendly and smooth manner that they can. It’s very rare that someone talks about their favorite restaurant and says “I just love how the flash buttons on the home page load.” What sticks in the customer’s mind are …
The Blue Ox Haunted Mill Tour this October was a complete success, bringing in over $10,000 for charity and turning away more than one thousand customers. Hundreds of posters were hung up around the county, there was advertising on television and radio and the event’s Facebook page gained 500 followers in the course of two weeks, yet as I stood …
