Below you'll find a list of all posts from June, 2015
Last month I was working on a poster for a client. He’d sent over some photos, and I wrote back to tell him that I needed larger versions, at least 2500 pixels tall. He cheerfully answered “Cool, I’m blow them up for your tonight and send you the new copies.” To which I answered, “You mean you’re going to get …
Want to build enthusiasm for your play or festival? The marketplace is saturated with bad posters. If you want to get your message out there, you need a poster and graphics that are a cut above the rest. Follow these simple guidelines to distinguish yourself from the pack. Step 1: Determine Your Marketing Strategy. This is a vital first step that …
I have a confession to make: I am a terrible sculptor. I can draw portraits, design posters, even do some decently nice woodworking, but give me a ball of clay and tell me to make a puppy and I will create a sagging lumpy monstrosity worthy of a late 80s horror film. It doesn’t mean I’m a bad person or …
Marketing is Life. Yeah, I’m a marketing guru so you’d expect me to think it’s pretty important. But marketing isn’t some neat feature that you’ll need some day so your business can “go big.” It’s an overarching storyline that invades every single part of human interactions. Who did you have a crush on in high school? What did you like …
