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Building a Killer Poster For Your Event

In Marketing by David Hamilton

Want to build enthusiasm for your play or festival? The marketplace is saturated with bad posters. If you want to get your message out there, you need a poster that is a cut above the rest.  Follow these simple guidelines to distinguish yourself from the pack. Step 1: Determine Your Marketing Strategy. This is a vital first step that oddly enough …

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The Tempest – A Marketing Case Study

In Design Ramblings, Marketing by David Hamilton

Every year or two, the theatre bug gets into me and I get roped into directing a Shakespeare production at North Coast Repertory Theatre.  Of course, my pet peeve in local theatre productions is that companies don’t know how to properly promote and market their shows, so with The Tempest, I set out to build an effective marketing campaign from …

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Making an Original Art Deco Poster

In Clients, Design Ramblings by David Hamilton

  As many of you may know, I often design posters for one of the local community theatres (one of the prices of being on the board.)  A lot of work goes into some of the posters, but occasionally I have one of those fun projects that really reminds me why I enjoy doing this stuff in the first place.  …

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Fun With 1940s Colorizing

In Clients, Design Ramblings by David Hamilton

Sometimes the really fun projects sneak up on you by accident.  When I started work on this poster for North Coast Repertory Theatre  I knew that I was going to get to have some fun with the 1940s style. I’ve been enjoying playing around with the WWII era while working on the layout for the new Humboldt Fire website (lots …