Why You Should Spring for a Good Photographer: Part II

David Hamilton Marketing How-To

Branding is about imagery, and the job of the best websites is to deliver that imagery to the consumer in the most user-friendly and smooth manner that they can.  It’s very rare that someone talks about their favorite restaurant and says “I just love how the flash buttons on the home page load.”  What sticks in the customer’s mind are …

Why You Should Spring for a Good Photographer: Part I

David Hamilton Marketing How-To

The Blue Ox Haunted Mill Tour this October was a complete success, bringing in over $10,000 for charity and turning away more than one thousand customers.  Hundreds of posters were hung up around the county, there was advertising on television and radio and the event’s Facebook page gained 500 followers in the course of two weeks, yet as I stood …

The Tempest – A Marketing Case Study

David Hamilton Case Studies

Every year or two, the theatre bug gets into me and I get roped into directing a Shakespeare production at North Coast Repertory Theatre.  Of course, my pet peeve in local theatre productions is that companies don’t know how to properly promote and market their shows, so with The Tempest, I set out to build an effective marketing campaign from …