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Redefining A Brand: A Case Study

David Hamilton Branding, Case Studies

The Issue: When I officially came on board as publicist at North Coast Repertory Theatre in 2016, the theatre had already been established for over thirty years in downtown Eureka, but had done little to hone their image into a consistent recognizable brand. Each show was basically being promoted largely by that show’s individual director and the theatre didn’t have …

Your Accidental Brand Identity

David Hamilton Branding

Marketing is Life. Yeah, I’m a marketing guru so you’d expect me to think it’s pretty important. But marketing isn’t some neat feature that you’ll need some day so your business can “go big.” It’s an overarching storyline that invades every single part of human interactions. Who did you have a crush on in high school? What did you like …

The 2nd Annual Haunted Mill Tour Is Coming

David Hamilton Behind the Scenes

Once again,  David Hamilton Design is proud to be a sponsor of the Blue Ox Haunted Mill Tour.  Last year’s event was fabulous, with crowds of around 2,500 people over the course of the four day event.  This year we’re adding three more days, extended hours, and online sales.  As usual the fantastic photographs are courtesy of Evan Wish Photography …

David Hamilton Design Gears Up For Political Season

David Hamilton Behind the Scenes

It’s November in Humboldt County. The leaves are turning color, car defrosters are suddenly a very popular feature, and political figures are raising money for next year’s election.  For a graphic designer that means political logos, yard signs, business cards and websites. I recently finished up this logo and website for District Attorney candidate, Arnie Klein, a former deputy district …

New Jewelry Site, Just In Time For Christmas

David Hamilton Behind the Scenes

Just showing a little blog love to a new client website launching this week, Peyote Moon Jewelry. Peyote Moon is based out of Arcata, California and features themes ranging from the American Southwest to Ancient Egypt.  If you’re looking to make a purchase for Christmas, move soon!  All Peyote Moon’s jewelry is made to order, which allows possibility for customization, …

How To Be A Dream Client (And Get A Better Finished Product)

David Hamilton Quick Tips

My girlfriend loves the website clientsfromhell.net .  At least three nights a week as I’m curled up in bed ready to go to sleep, I see the glow of her smartphone screen and hear her starting to giggle about some poor unfortunate designer whose client thinks you clean your computer cache using Windex. I can’t laugh very hard because I’ve had …

The Tempest – A Marketing Case Study

David Hamilton Case Studies

Every year or two, the theatre bug gets into me and I get roped into directing a Shakespeare production at North Coast Repertory Theatre.  Of course, my pet peeve in local theatre productions is that companies don’t know how to properly promote and market their shows, so with The Tempest, I set out to build an effective marketing campaign from …