Reefer Madness is an odd mix. The musical is based off of an adaptation of an anti-marijuana propaganda film from 1936 that achieved cult classic status. In order for the show to work, the branding needed to take itself very very seriously.
Most of the elements for this poster were created using images purchased from a stock photography site. The iconic pot leaf on the hand was created as a vector graphic then imported into Photoshop where we created a neon glow effect. Later publicity graphics also included a rainbow haze shrouding the cement wall.