How to Succeed In Business Poster

How to Succeed In Business Poster

In by David Hamilton0 Comments

The poster for How To Succeed In Business Without Really Trying actually began as a small banner graphic for the NCRT website at the beginning of the 31st season.  All 31st season banners included a close up of a part of a costume against a textured backdrop.  When it came time to build the poster, the director indicated that she liked the graphic and would be happy to have a larger version to represent her show.

The goal in building this poster was to represent the formal world of business in a much more casual, fun, and engaging setting.  The initial image was a stock photograph of a man in a suit standing in front of a cement background.  While I enjoyed the texture, the cement was far too bland and the man’s gray tie represented everything that we didn’t want to say about business for this show, so I made both elements black and white then colorized, increased the hue and settled on a bright pink / purple that brought us into the colorful musical world of the play’s backdrop.

For the title, I used the playful font Brody in a bright blue with a thick black outline, then rasterized the text and had fun with a distort tool, giving it a more exciting and dynamic shape.  As a final touch, I grayed out the little bit of skin that was showing on the man’s neck, placing the emphasis on the costume itself and allowing our character to become a true everyman.