Simple designs can be hard to do right, but when they work they are definitely worth it. The play American Buffalo is a hard hitting momentary glimpse into the life of three small time crooks. For this design, I wanted to go very simplistic to match the snapshot style of Mamet’s script.
I knew that the buffalo nickel was going to be the central feature, and I quickly decided that earthy wood tones would go best – both as a way to balance the metal coin and as a nod to the gritty texture of the characters who inhabit the play. The real work in the poster though went into the construction of the title. To make the rough hewn metal letters, I used my favorite fatigued font, Reprise Title, duplicated it into four layers in Photoshop and applied a complex metal texture styling that I was able to track down online.
I applied the same style to the NCRT logo, added a lot of shadows and a couple drop shadow effects, and created a grunge texture for the stamp effect around the reservation phone number. All in all, a very fun and successful project.