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Redefining A Brand: A Case Study

David Hamilton Branding, Case Studies

The Issue: When I officially came on board as publicist at North Coast Repertory Theatre in 2016, the theatre had already been established for over thirty years in downtown Eureka, but had done little to hone their image into a consistent recognizable brand. Each show was basically being promoted largely by that show’s individual director and the theatre didn’t have …

The Tempest – A Marketing Case Study

David Hamilton Case Studies

Every year or two, the theatre bug gets into me and I get roped into directing a Shakespeare production at North Coast Repertory Theatre.  Of course, my pet peeve in local theatre productions is that companies don’t know how to properly promote and market their shows, so with The Tempest, I set out to build an effective marketing campaign from …