Casino Marketing Image Versus Reality

The Danger Of Mistaking Your Audience For Your Product

David Hamilton Branding, Marketing How-To

A few years back, we had a meeting with the marketing director of a local casino about possibly rebuilding their website. Things were going well, until we asked them a question about their brand. “Our audience is elderly,” he said. “The last marketing director was trying to cater toward a younger crowd, all the people in the ads were around …

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Redefining A Brand: A Case Study

David Hamilton Branding, Case Studies

The Issue: When I officially came on board as publicist at North Coast Repertory Theatre in 2016, the theatre had already been established for over thirty years in downtown Eureka, but had done little to hone their image into a consistent recognizable brand. Each show was basically being promoted largely by that show’s individual director and the theatre didn’t have …

Instant Gratification for Your Website

kelsey Quick Tips

Let’s be honest here – most marketing campaigns don’t get you results overnight. They’re long-term investments in the success of your business. Right now, however? It’s July. It’s warm and sunny (although today’s foggy morning is a notable exception). You have better things to do than plan a six-month sales campaign for the holidays, not that that isn’t an admirable …

Your Accidental Brand Identity

David Hamilton Branding

Marketing is Life. Yeah, I’m a marketing guru so you’d expect me to think it’s pretty important. But marketing isn’t some neat feature that you’ll need some day so your business can “go big.” It’s an overarching storyline that invades every single part of human interactions. Who did you have a crush on in high school? What did you like …

Surviving Mobile-geddon

David Hamilton Quick Tips

Chicken Little has announced that the sky is falling for your website.  The big bad Google has changed up their algorithm yet again and if your site isn’t mobile friendly they’re going to divide up your business and sell it on the black market. Not everything you hear about Google’s algorithm change is true.  Here’s a quick guide to the …

The Hidden Costs of Free Websites

David Hamilton Quick Tips

If you’ve ever been on Facebook you’ve probably seen the ads. They promise a free website. You create the content and design. No web design experience required. We’ve picked up the pieces after a lot of these free websites. While they may work for some, here are five reasons why you should leave that couch on the curb and keep …